Use digital law marketing to establish your brand and draw in the leads you desire.Prospective customers can learn more about you and why you are the best law firm to serve them from your internet content. We at Digital Law Marketing (DLM) handle your marketing content so you can concentrate on serving your clients. It is our responsibility to provide material that appeals to your audience and highlights the principles, capabilities, and offerings of your company.
What Is Content Marketing (And Why Does It Matter)?
Content marketing means using helpful, informative, and engaging content to build trust with potential clients. It’s not about making a hard sell, but rather about allowing you to answer questions and provide useful information to people who are in need of your services. This way, possible clients have a chance to see how you can help them.
Additionally, content marketing enables you to more effectively promote yourself online. Quality content boosts your online authority, which means you are more likely to appear in search results. It’s not just about attracting traffic to your site. The goal is to get the right people – those who really need legal services in your practice area and region – to your site. This way, you can sign more cases.
How Does DLM Help Creating Content That Reflects You
At DLM, we exclusively market for law firms. And if we work with you, we do not work for your competitors. We have a team of marketing professionals who have legal backgrounds and credentials, so we understand the industry and your objectives. Our team also takes the time to learn about your practice, your voice, and your goals. It’s not about the quantity of content; it’s about crafting the right kind of content to get you more clients. Whether it’s press releases, blogs, website pages, or social media posts.
The Importance of Location
If you’re licensed to practice law in Iowa, it doesn’t do you much good if your content is ranking in New Mexico. Good content focuses on getting your name and website in front of potential clients who can actually hire you. Our team works with you to target the right locations so that your content is more efficient and tailored to the right regions, in addition to practice areas.
Great Content Achieves Results You Can See
At DLM, we’re not here to throw jargon at you while celebrating increased web traffic. The goal is not to have 1,000 people see your blog. It’s to get you more clients. We want your firm to grow, and when we celebrate, it’s because you’ve had impressive wins or signed on quality cases. Our team treats you and your business as if it were our own. So our focus is always on practical business results, not meaningless metrics.
The results have surpassed our expectations. The site was up and running within 25 days of our first meeting, its 50 pages of content look great, and it is already generating more visitors and calls than our previous sites.
Frequently Asked
- Do I have to come up with content ideas Our SEO and legal content experts will work on generating ideas that allow you to become an authority in your practice area while also offering potential clients useful information. You just have to tell us what types of cases you want. Once we know the types of cases you’re trying to attract, we can develop a content plan that targets those clients.
- Will the content sound like me Yes. When you become our client, we’ll ask you questions about the type of voice and style you want for your firm. We look at your current materials and always take your feedback to heart.
- Can I just use AI to write my content AI is a tool. While it’s a powerful one, it’s often incorrect, misses legal nuances, and creates content that search engines may choose not to index. We write and edit content so that it’s accurate and compliant with attorney marketing rules.
- How does content fit into my larger marketing plan At DLM, we have a dedicated team of marketing professionals who coordinate your content, SEO, pay-per-click, social media, and AI search visibility. While content is a critical aspect of this strategy, it’s only one piece of our overall marketing strategy.