How is the Local Presence of Your Law Firm?
Are Google Business Profile (previously Google My Business), Bing, Facebook, Apple Maps, Yelp, and other online local directories accurately listing your legal practice? Do you have many listings for your legal practice? You are losing clients if this is the case. Your placements on Google Maps and other sites that pull into several GPS and mobile devices might be negatively impacted by incorrect or duplicate citations, such as those found at the aforementioned services. Prospective clients
To find out if your company meets their needs, check these listings for phone numbers, directions, and reviews. Your legal practice will lose a lot of business if clients are sent to incorrect addresses or, worse, are not located at all. Take control of your neighborhood. Get a free local search report by giving Digital Law Marketing, Inc. a call
What is Local Search Engine Optimization (SEO)
Local SEO is a set of onsite and offsite strategies aimed at helping you appear higher in the search results when your potential customer searches for you from their physical location home, office, etc or specifies a location in their search.
What does Local SEO Look Like?
You may not realize that you’ve already seen local SEO in the search results.
On Google, your business should appear in what is called a Knowledge Panel when customers search for your brand. The Local Pack appears when a customer is searching for your services in a town / city or when Google detects your current location.
Google Business Profile (formerly Google My Business, GMB)
With the ongoing development of Google Business Profiles, there are a lot of new features your business could be taking advantage of. Glance through this list of features on Google Business Profile and see which ones your business is not using:
- Claimed and Verified?
- New Business Description Field
- Messenger – Talk Directly To Potential Clients
- Q&A – Receive and Answer Questions About Your Business
- Amenities – Are You Wheelchair Accessible? Let Your Potential Clients Know!
- Hours of Operation – Businesses That Are Open Are More Likely To Pull Than Those That Are Closed/Unmarked
- Google Posts
We will help you take advantage of any or all of the ever-growing list of features available on Google Business Profile.
Cleaning up Your Neighborhood
Are you being outranked by law firms who’s listings are ripe with keyword spam? Did a competitor create a listing pointing to a virtual office? Digital Law Marketing’s local search team levels the playing field by cleaning up spam in your community.
- Powerful Local SEO ServicesThe growth in mobile search over the last few years has been amazing, and has made local search optimization more important than ever. We keep our local search team as well as your law firm updated with the most recent guidelines to protect your law firms local listings, and take advantage of every opportunity to enhance them. We have had great success working with firms with one location as well as firms that have as many as 10+ locations.
- 2Have You Moved? Cleaning Up the Mess!If your business has ever relocated, you can be sure there’s a lot of misinformation out there about your location. Maybe your old phone number still forwards and your mail forwards, but did you know this misinformation confuses not only your clients, but the search engines, and hurts your local search performance? Has your firm ever changed names? Perhaps from “Attorney at Law” to “& Associates?” Ask a specialist to help you determine how much misinformation is out there about your business
New Company or Enterprise?
There’s Much to Do! First of all, congrats if you are a new business owner and have started a new legal practice! In addition to Google, there are many other sites where your company must be included in order to get off to a great start. Get in touch with one of our experts to learn how we can support the successful launch of your new legal practice.