Digital Law Marketing creates SEO tactics that increase cases rather than clicks.
The Reasons Law Firms Opt for Digital Law Marketing
Only law companies are served by our senior staff of SEO, legal, and content specialists. To get your name in front of the individuals who need you the most, we employ cutting-edge, moral SEO techniques. Law firms select us for a number of reasons, including:
We are aware of the marketing regulations and ethical standards that lawyers must adhere to.
Every time, we provide detailed updates, return emails, and take calls.
We provide exclusivity. We are not working for your rival if we are employed by you.
SEO Matters: Why Your Business Needs a Strong Strategy
SEO (Search Engine Optimization) is a process of optimizing your website to show up at the top of search results on sites like Google and Bing organically as well as locally. It is also helpful in expanding your exposure on AI platforms such as ChatGPT, Gemini & Perplexity. Even as AI search gains popularity, organic search traffic on sites like Google remains the of traffic for websites. SEO is still one of the main ways clients will find you.
Building Your SEO Plan: Individualized Strategies
Your law firm isn’t a cookie-cutter business. You have unique experience and skills that allow you to offer top-notch representation to your clients. Digital Law Marketing develops SEO strategies that promote your strengths and brand while focusing on what matters most to your firm. Partnering with Digital Law Marketing can help you get more of the types of cases you want.
Some of the things our team does to drive cases include:
- Discovery & research – We take the time to learn about your goals, we research your market, and audit your current digital footprint.
- Content that converts – Our legal content writers create pages and blogs that rank in the areas you need them to. We incorporate the right terms and language rather than using short-term tactics like which often backfire in the long run.
- Technical SEO – Page speed is a major factor in SEO results. About four in ten people abandon a site if it takes more than to load. We take steps to make your website fast, mobile-friendly, easy to crawl and optimized for search engines and users.
- On-site optimizations – This includes things like a strong internal linking strategy, optimized titles and metas to help improve rankings and click-thru rates, and optimizing headers for the target keywords.
- Local SEO – Our attorneys help you stand out in your market, on Google Maps and in local searches so that the calls you get are from people who need you now.
- Smart link building – We build meaningful links to boost your authority, but always use reputable sources. If Google and other search engines identify unethical , they will penalize the sites. We do things right and don’t rely on tactics meant to manipulate search engines.
- Structured data: Digital Law Marketing’s SEO specialists use schema & other structured data to help search engines understand your company and services you offer.
What You Can Expect - At Digital Law Marketing, we prioritize clear communication and measurable results. Your SEO strategy is a long-term investment, not a quick win. From day one, we take the time to show you what’s working and what we’re focused on improving. You’ll never have to guess what we’re doing to help your firm, or how we’re doing it. You’ll have access to:
- Custom dashboards demonstrating progress
- Frequent updates from your account manager & SEO strategist
- Transparent reporting, no jargon
- Real-time goal tracking